Friday, June 20, 2008

Groupe Berchet


Berchet was one of Europe oldest, largest, and most successful toy manufacturers, from birth up to 8 years old children. Berchet SA was founded in France in 1945. In 1950, Fernand Berchet turned his proficiency and experience to the creation of toys. Using a new synthetic material far stronger than wood, Berchet created the first French-made plastic dolls dinner toy set.

Groupe Berchet was started in 1995 through the merger of Berchet, Charton, Clairbois, Favre, and Toys-Toys, companies that have each been leading toy innovation in Europe for over half a century. Their products are sold in 80 countries throughout the world. Berchet was known worldwide for its leading position in preschool and role-play toys, products that are designed to develop the five senses and the sixth, imagination. Presently, Berchet Toys best selling item is definitely the Berchet Kitchen toys along with the Berchet Baby Keyboard.

In July 2005, Groupe Berchet was taken over by Smoby Majorette, its competitor .
http://www.smobymajorette.com/

A German toy company, Simba, recently purchased Smoby. http://simbatoys.de/en/index.shtml